Campaign updates help to keep backers informed; from when the campaign is live – to let backers know a milestone has been reached or to share how preparations are going – to while fulfillment is being completed – for example, a look into the production process..
Campaign updates can also be used to communicate with your backers regarding any hiccups along the way. Maintaining honesty and being transparent with your backers helps build trust between your backers and you.
It would also be recommended to blast out to your mailing list in case they did not see the updates on Fundigo. This is also good for exposure so the interested parties know that the project is still alive and well!